The Content Engine – from Kim Funk Creative

Tiktok must’ve gotten the better of me because a week after Thanksgiving, I decided it would be a great idea to get a sourdough starter going. And thus began my sourdough journey.

I’ll admit, I’m enjoying my sourdough journey thus far – and I’m finding parallels to my writing journey. Here’s how.

Making sourdough is a multi-day process. Three days to be more specific. The process starts with a levain on day one, then autolyze, stretch and folds and cold fermenting on day two before the loaves are ready to bake on day three.

Not unlike the writing process. You start with a draft on day one, editing on day two, proofreading and publishing on day three.

In between each of these processes, your work rests.

But make no mistake, there’s important work happening – even if you’re hands aren’t doing the work at the moment.

With sourdough, the yeast fermenting and making the dough rise.

With writing, you brain continues to work even when you’re not actively clicking the keys.

Although you may not notice it, each time you pick up your draft, you’re looking at it with new perspective. Each round of edits gives you the opportunity to look at your work in a new way.

And every time you read your work out loud, you get an additional sense of what’s working and what’s not.

Once you’re ready to publish you’ll know you have a real gem.

Creating content takes time. If you don’t want to take time away from your business to create content – leave everything to the creators of The Content Engine at Kim Funk Creative! In between baking sourdough boules, we’d love to help!